Equestrian club "Stetson" is an oasis hidden from the bustle of the city, combining the greatness of the traditions of the past century and the comfort of the present. Our task was to develop new channels to attract customers, as well as to improve current business processes. In addition to the qualitative development of the structure and content of the site, several new advertising directions were developed: Google Advertising, Facebook targeting, affiliate network, social networks. The process of creating the site included the development of a unique design with wide-format photos. High download speed, adaptive version, ease of use, voluminous useful content and competent promotion of the resource allowed to significantly increase the conversion of site visitors to new customers.
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